Hey there! It’s Brenden! I'm a product designer with over a decade of experience in crafting simple, intuitive solutions to complex problems. I believe good design can transform the way businesses operate, making processes more efficient and user-friendly. I have a proven track record of designing products from their initial concepts all the way through successful launches and providing ongoing support for their evolution.

Practically born with a mouse in my hand, I cut my teeth on stolen copies of Photoshop in my high school computer lab. From designing a website for my high school chemistry class and a logo for my sister's club soccer team, I became obsessed with how design could solve problems and improve experiences. This passion led me to the principles of design thinking, fueled by the work of Don Norman. I thrive in collaborative environments, working alongside users, engineers, product owners, and other talented individuals to deliver impactful products. Having mastered tools like Sketch and Figma, I'm equipped to bring my ideas to life.

My previous experience includes designing for various industries, including sports ticketing, e-commerce, marketing, and tech startups. For the past six years, I've specialized in designing software for Target's advertising business, Roundel. I had the opportunity to spearhead their core order management application and continue to drive its evolution through iterative improvements. This work has sharpened my ability to navigate large-scale projects, collaborating with diverse stakeholders and adapting designs to evolving business needs.

This portfolio showcases highlights from my time at Target. Explore a wider range of my work on Dribbble. Let's connect and see if we can collaborate on creating something impactful together!